ProShares To Launch Short Selling Features That Lets Investors Bet Bitcoin Gains

Short selling is an investment strategy that speculates on an asset falling in value, compared with more traditional bets on potential increases in stocks, bonds, or cryptocurrencies.

ProShares is an issuer of exchange-traded funds (ETFs). 

The ProShares Short Bitcoin Strategy ETF, which will debut under the BITI ticker, will give investors the opportunity to profit from a decline in Bitcoin's price, or to hedge their exposure to crypto, according to a statement.

"As recent times have shown, Bitcoin can drop in value," ProShares CEO Michael L. Sapir said in a statement

"BITI affords investors who believe that the price of Bitcoin will drop with an opportunity to potentially profit or to hedge their cryptocurrency holdings."

Investors, he added, can "conveniently obtain short exposure to bitcoin through buying an ETF in a traditional brokerage account." 

Alternatively, investors will also have the option of investing through ProFunds, an affiliated mutual fund company of ProShares, which will launch a short Bitcoin strategy ProFund (BITIX) on 21 June.

Bitcoin ETFs that track the price of cryptocurrencies are popular in the US because the country's Securities and Exchange Commission (SEC) has been slow to approve a spot Bitcoin ETF product.

In October, the SEC finally approved the first Bitcoin futures ETF, which was also a ProShares product. While the original Bitcoin futures ETF was launched to provide institutional and retail investors access to the asset without dealing with technical complications or legal hurdles. Similarly, the Proshares short ETF will provide institutions with access to play towards negative sentiment without interfacing with those same hurdles in a compliant manner.

Bitcoin's price dropped below $20,000 (roughly Rs. 15.6 lakh) for the first time since December 2021 on June 18, falling as low as $17,800 (roughly Rs. 13.9 lakh) the following day. At the time of publishing, the world's largest cryptocurrency has recovered to a price of $21,102 (roughly Rs. 16.5 lakh).

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